We are exploring the impact of page speed on mobile search rankings

Insight

1. Optimise Images: Compress and optimise images to reduce file size without sacrificing quality. Use modern image formats such as WebP and serve appropriately sized images based on the device's screen resolution.

2. Minimise Server Response Time: Improve server response time by optimising server configuration, reducing server requests, and leveraging caching mechanisms such as browser caching and Content Delivery Networks (CDNs).

3. Enable Browser Caching: Configure your server to enable browser caching, allowing browsers to store static resources locally and reduce loading times for returning visitors.

4. Minify CSS, JavaScript, and HTML: Minify CSS, JavaScript, and HTML files to remove unnecessary whitespace, comments, and code, reducing file size and improving loading times.

5. Prioritise Content Loading: Use lazy loading techniques to defer the loading of non-critical resources, such as images and videos, until needed. Prioritise the loading of above-the-fold content to improve perceived performance.

6. 6. Reduce Redirects:Minimise the use of redirects, as they add additional HTTP requests and increase loading times. Use 301 redirects for permanent redirects and minimise the number of redirect chains.

7. Optimise Third-Party Scripts: Evaluate and optimise third-party scripts and integrations to minimise their impact on page speed. Consider asynchronously loading scripts and deferring non-essential scripts to improve loading times.

8. Implement AMP (Accelerated Mobile Pages): Consider implementing AMP to create lightweight, fast-loading versions of your webpages optimised for mobile devices. AMP pages are prioritised in Google's mobile search results and may improve visibility and rankings.

9. Monitor and Test Performance: Regularly monitor and test the performance of your mobile website using tools like Google PageSpeed Insights, Lighthouse, and Chrome DevTools. Identify areas for improvement and prioritise optimisations to enhance page speed and user experience.

By prioritising page speed optimisation for mobile devices, you can improve your website's mobile search rankings, attract more organic traffic, and provide a better user experience for mobile users.

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