Best practices for on-page SEO optimisation.

Insight

On-page SEO optimisation involves optimising various elements of individual web pages to improve their visibility and relevance in search engine results. Here are some best practices for on-page SEO optimisation:

1. Keyword Research and Targeting :

Conduct thorough keyword research to identify relevant keywords and phrases related to your content.

Target keywords with high search volume, low competition, and relevance to your audience.

Use targeted keywords in key on-page elements such as title tags, meta descriptions, headings, and body content.

2. Title Tags :

Write descriptive and compelling title tags that accurately summarise the page's content.

Include your primary keyword near the beginning of the title tag to improve relevance.

Keep title tags concise, typically around 50-60 characters, to ensure they display correctly in search results.

3. Meta Descriptions :

Craft unique and persuasive meta descriptions encouraging users to click through to your website.

Include relevant keywords and a clear call-to-action (CTA) to entice users to visit your page.

Keep meta descriptions between 150-160 characters to ensure they are fully displayed in search results.

4. Heading Tags (H1, H2, H3, etc.) :

Use heading tags to structure your content hierarchically and improve readability.

Include your primary keyword in the H1 (main heading) tag to signal the page's topic to search engines.

Use H2, H3, and other heading tags to organise subtopics and sections within your content.

5. Content Optimisation :

Create high-quality, relevant, and informative content that addresses the needs and interests of your audience.

Incorporate targeted keywords naturally throughout your content, but avoid keyword stuffing.

Aim for comprehensive and in-depth content that thoroughly covers the topic and provides value to users.

6. URL Structure :

Create clean and user-friendly URLs that are easy to read and understand.

Include targeted keywords in the URL to improve relevance, preferably towards the beginning.

Avoid using unnecessary parameters, symbols, or dynamic URLs that make URLs appear complex and difficult to parse.

7. Image Optimisation :

Optimise search engine images using descriptive filenames, alt text, and captions.

Include targeted keywords in image filenames and alt text to improve relevance and accessibility.

Compress images to reduce file size and improve page load times without sacrificing quality.

8. Internal Linking :

Use internal linking to connect related pages and distribute link equity throughout your website.

Include relevant anchor text that describes the linked page's content and context.

Create a logical site structure with hierarchical navigation to improve crawlability and indexing.

9. Schema Markup :

Implement schema markup to provide search engines with additional context about your content.

Use structured data markup to enhance the appearance of your website in search results with rich snippets, such as star ratings, reviews, and FAQ snippets.

10. Mobile-Friendliness and Page Speed :

Ensure your website is mobile-friendly and optimised for various devices and screen sizes.

Improve page speed and performance by optimising images, minimising server response times, and leveraging browser caching.

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